RIM, after launching the BlackBerry Curve 8520 in U.S. and Canada, has bought the device into India. Bolstering the Curve line-up, The 8520 is an affordable, feature packed alternative to the more expensive BlackBerry Curve 8900 that was launched not long ago.
The BlackBerry Curve 8520 is the first device to sport the new “innovative” (as RIM puts it!) touch-sensitive trackpad. Also new is the addition of a dedicated multimedia key. In fact, this phone might just go down in to the annals of history as the first device where RIM’s transition from being a purely business oriented phone maker to more of a mass market player has come to light. Its multimedia intentions are evident from the presence of a 3.5mm jack and support for iTunes and Windows MediaPlayer.
RIM has tied up with Airtel to offer the Curve in India. There is a new prepaid BlackBerry service plan from Airtel, for a monthly rate of Rs. 299. The device is also targeted at a virtually untapped segment of young professionals and retail consumers who have been inching to get their hands on to a BlackBerry device but were intimidated my the pricing of the earlier models.
As for the features, the 8520 comes with a standard full-QWERTY and Wi-Fi support. It is quite light weight as well, tipping the scales at just 106 grams. The phone comes with 256MB Flash memory and a sports a decent 512Mhz CPU. It supports memory expansion hot swappable microSD/SDHC cards and supports cards of up to 16 GB. The screen is a 2.4 inch one with 65k colors,which certainly is a step backwards with most of its contemporaries sporting better screens. There is nothing much to talk on the camera front. The 8520 comes with a decent 2 megapixel camera with support for video recording. The battery is a decent 1150 mAhr one good for up to 4.5 hours of talk time and 17 days of standby time. Airtel customers can sms ‘BB’ to 543210 to register to purchase the BlackBerry Curve 8520 and to get more information about the plans offered with the smartphone.
The BlackBerry Curve 8520 will be available nationally from Airtel’s authorised outlets through Bharti Teletech across India from Aug. 7. It is priced at Rs.15,990, which, for a new BlackBerry, is affordable!